By targeting common phobias, Snakes on a Plane may scare away some moviegoers but filmmakers have nothing to fear at the box office.
On board a flight over the Pacific Ocean, an assassin, bent on killing a passenger who's a witness in protective custody, lets loose a crate full of deadly snakes.
Nevertheless, the filmmakers need not fear. We squeamish, who can't stomach slithering serpents (and other aspects of the movie) and will steer clear, are barely biting into box office revenues. Snakes' Rottentomatoes.com Box Office History reports the film ranked #1 in week one and grossed $15,250,000. Apparently, Snakes' sales are charmed by three factors that give the film legs: a lengthy marketing campaign boosted by online hype (that grew legs of its own among bloggers and fan sites, independently of the filmmakers and movie marketers), its summer debut, and its appeal among moviegoers who crave Action & Adventure, Campy Classics, Horror, Mystery & Suspense, Science Fiction & Special Effects. ###