Monday, August 06, 2007

How to Write Your Radio PSA and How to Get Your PSA On the Air


Have an event, issue, accomplishment or cause to shout from the rooftops? Don't bother. Instead, ride the waves. The radio airwaves, that is.

Create a radio PSA (Public Service Announcement). There's less climbing involved, and you'll reach more people.

Download the COAHSi (Council on the Arts & Humanities for Staten Island) guide: "How to Write Your Radio PSA and How to Get Your PSA On the Air." That Assistance in Marketing guide, and other valuable content, are downloadable at >> Professional Development Resources. Although targeted to Staten Island artists, these resources are universally applicable.


COAHSi's guide is excellent, but I'll add these caveats:

  • Airtime for non-profit PSAs is not always free; some radio stations and producers charge fees to air PSAs, although non-profits may qualify for discounts.

  • PSAs are only means of getting broadcasat exposure. In fact, radio profiles, on-air interviews, infomercials, and regular, sponsored "tips" (such as those USPS sponsors on the Lisa Tolliver Show) garner more airtime than PSAs and may include interactions with listeners.
Want airtime on my radio shows? :

  • First, visit - to review the programming information and audience demographics.

  • Then - Contact me:

Email - ltolliver AT 360meridian DOT com,

Telephone or fax - (01) 309 279 7528,

Or Send Mail to - 360 MERIDIAN, LLC, 648 Central Park Avenue, Scarsdale, NY 10583-2512 1 Wolfs Lane, Box 655, Pelham, NY 10803-9998 USA.

  • Although I cannot guarantee airtime to everyone who requests it, I will review all pitches.


If you like what you see at COHASi's website,, why not submit a contribution? COHASi (promounced "ko-see," like "go see" with a "k") is a non-profit organization with the mission "to develop, foster and promote the arts, cultural and humanities activities on Staten Island."

Similarly, if you like my work on air, online or on demand, why not support my creative, educational and cultural productions? They are made possible, in part, by support from The Field (dba Performance Zone: a non-profit arts service organization; they grow art!), USPS (they deliver!) and 360 MERIDIAN (they’re all around world class!).

IMPORTANT NOTES: Since I am a sponsored artist, contributions, donations and other support addressed to “The Field in care of Lisa Tolliver” are tax deductible. Sponsorship dollars qualify for matching funds, too, which can double, even triple, your money! Now THAT's worth shouting from the rooftops airwaves.

[See mini-podcast: "Give me a hand (or two)."]###