Tuesday, February 13, 2007

The USPS-Hershey pairing gives new meaning to Sam Cooke's single ("You Send Me")

Although this may seem surprising, it's true: the United States Postal Service (USPS) has always been somewhat sweet. For centuries, the agency has delivered love letters and packages worldwide. In 1973, it began courting customers with "Love" series stamps and affectionate trinkets,

This Valentine's Day, though, USPS has revved up the romance. The Postal Service has united with Hershey to beget a sweet orgy of "affectionate confections."

The USPS-Hershey coupling is no undercover affair. Here's an example of how the involved parties are publicizing their pairing:
Celebrate this Valentine’s Day With Love and Kisses—Hershey’s® Kisses®, that is! This year the United States Postal Service and the Hershey Company have teamed up in honor of the 100th anniversary of Hershey’s® Kisses® Brand Chocolates with a commemorative stamp, sweepstakes, and more. See what treats are in store!
We'll talk about this treat, the ties between USPS and Black History, and more on tomorrow's Lisa Tolliver Show. Listen live from noon 'til 12:30 P.M, Eastern Time on WVOX 1460 AM and www.wvox.com or phone the call-in line: (01) 914 636 0110. My guest will be Tony Musso, Manager of Retail, Westchester District, USPS.